Culture Up*
Building a company means building a team. And most founders learn that the hard way. Culture Up was written for those who want to get it right — before it breaks.
*available in English
Culture Up reveals what lies behind the success of high-growth teams. The authors haven’t just studied unicorns — they were key players inside them, part of the early teams at Tesla, Lilium, and other high-growth companies.
You’ll gain rare, firsthand insights into how they built the people strategies and team structures that drove exponential growth. Alongside their own experience, the authors draw on interviews with leading investors, operators, and founders who have hard-won knowledge from startups and scaleups.
Everything you need to know about:
- Techniques for building a unified startup team
- Effective internal communication for alignment on goals
- Key leadership skills for managing a successful team
- Best practices for attracting and retaining top talent in a competitive environment
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Meet the Authors
Mareike Mutzberg
