Culture Up reveals what lies behind the success of their people. The authors haven’t just studied unicorns, they were key players inside them. They were right there inside high growth startups as part of the early teams at Tesla, Lilium and other brand giants.

In this Book you will gain rare insights into how they set the people strategies and built the teams that drove exponential growth. As well as drawing from their personal experience, the authors secured rare interviews from leading investors, industry professionals and entrepreneurs who have hard-won experience of startups and scaleups.